Fried Chicken

4/15/11

Withdrawal: $30

This was another withdrawal at a Beechwood ATM that I would immediately spend on Chik-Fil-A. Unlike many fast-food entities, the Chik-Fil-A brand is far more direct in what it represents, displaying southern religious routes and a slightly higher dedication to quality and slightly higher price point than their peers. Chik-Fil-A begs the question: How much do we care about aligning our brand with that of our vendors? This is the crux of advertising in the latter half of the 20th century and early 21st century, dressing people in the fabric of the corporations they feed from. Chik-Fil-A goes against this in many ways, closing on Sunday and losing business a good chunk of business. This also indicates their religiosity, which does not harm them in the South, but appears strange to other regions and demographics they would eventually seek to expand in to. Chik-Fil-A features likeable advertising with their displays of crafty cows seeking to be spared from the slaughterhouse. Despite the religious implications, I, an avowed atheist, have no problem eating there twice a week. That fried chicken is irresistible at student discount prices.